Sunday, December 13, 2009

The myth of the fold

Joe Leech's thesis is that real estate "below the fold" - any content that the user has to scroll down to find - being a barrier to users is a myth. This may be true of media websites, where a user plans to spend some time. But I'd like to see the same tests done on portal home pages. http://bit.ly/2iKOEe

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