Wednesday, March 24, 2010

Never underestimate the power of a Twitter feed

A clever use of a Twitter feed leveled the playing field for a staff-starved campus blog called Onward State so it could compete with a 112-year-old college newspaper for student eyeballs. Most exciting is that they used Googlewave for the blog's tiny staff to collaborate in real time, an interesting solution to keeping everyone up-to-date on daily workflow. It's a model that The Daily Collegian, their print competitor with 10 times the staff, and newsrooms worldwide might want to mimic. Greg Ferenstein on Mashable.com examines the successful social media strategies of Onward State, and compares the world views of two camps of student journalists and their professional counterparts. http://bit.ly/bL4QYt

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