Trends & what media is saying about media, courtesy of Liz Metcalfe, media hound.
Pepsi's taking a huge gamble by abandoning a multi-decade, multi-million dollar Superbowl opening ad position. Instead, it's launching a $20 million social campaign:
posted by Liz-Metcalfe @ 10:25 AM
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Liz is a Toronto writer and editor with extensive experience in Web product management. Part of the teams that launched Canada.com, Yahoo.ca and AOL.ca, she has created content and content promotion strategies for almost every major portal in Canada. Known for creative problem-solving combined with solid technical skills, she has been building online audiences for almost two decades. Less well-known is her obsession with poetry and motorcycles. A motorcycle instructor for Learning Curves and a dirt girl wanna-be, over the years her rides have included a Honda CB350 and 450, a Honda Shadow 500, a BMW R75 and a Honda CRF230. She currently owns a Yamaha YZ250F and a Kawasaski ZX7-R that’s had so much plastic surgery it’s been dubbed “Hollywood Baby.”
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