Putting a fresh 'spin' on advertising

Ran across AArrowads.com while looking up the company of someone who said something smart on a LinkedIn discussion today. Was struck by the freshness of their approach: they've turned humans bearing street signs into performance art, and in doing so have managed to draw attention not only to the clients buying their "sign spinning" service, but to themselves, winning spots on such venues as The Today Show. Well done, fellas!

Check them out on YouTube:
http://bit.ly/84LJMV