Wednesday, June 30, 2010

Get quality journalism in top search results

I couldn't have said it better:

"When a publisher's high-quality content is optimized for search, everyone should win. Users have a better search experience when quality journalism appears at the top of the search results. Search advertisers benefit from appearing in well researched, information-rich content. And publishers can benefit from previously
untapped revenue streams," Robertson Barrett wrote at eMedia Vitals today.

I've watched, astonished, as major publishers not only don't optimize their content to make it show up higher on search engine result pages but have discussed making it impossible for search engines to find their content.

Hello? The search economy is here, folks. The horse left that barn years ago. Putting up paywalls and making it impossible to find your content through search is suicide.

Instead, work with the search engines to make sure quality journalism tops the search results.


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