iPad app declares war on newspapers. Hunh?

What am I missing here? Just read this post on TechCrunch about how former Google and Bing engineers have started a company called Hawthorne Labs, which has created an iPad app called APOLLO that's supposed to crawl the Web and deliver personalized news to build a genuine Newspaper of the Future™, and thus “deliver the final blow to the newspaper industry”.

If they deliver the final blow to the newspaper industry, I suppose they'll be able to crawl only broadcast sites? Rumour and inuendo from bloggers who comment on news published by ... who? Who do they think produces news? I guess they could gather links to magazine and wire service sites. They haven't declared they want to nail shut their coffins.


I repeat: What am I missing here?