Monday, January 18, 2010

Only 1 out of 10 Londoners know who Steve Jobs is

Apparently only one out of every 10 people on the streets of London who were asked who Steve Jobs is knew he's the CEO and co-founder of Apple. More thought he's a trade union leader. Three percent thought Bill Gates was an American comedian.

Would love to see this survey done in North America, to see if recognition of these major American players in the IT industry is any better on this side of the pond. Nonetheless, it's humbling to hear that names I hear every day in my industry are a mystery to nine out of 10 Londoners. Read the full story on Computerworld:


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